No mass production and clothes/packaging more or less recyclable or made with recycled products.
Workers and producers receive fair trading conditions and agreements that support independent producers in developing countries for sustainable business and growth.
Free from leather and other exotic skins (Crocodile…). For beauty products, free from any animal component.
Ethically sourced material
Traceable and transparent materials, extracted in the respect of people and nature.
Giving back and re-investing part of the profits, organizing fundraising or donations. The brand has a CSR portfolio.
Investment in workers
Employing women or certain ethnical groups, respect the workers’ freedom, ban child labor, produce in developing countries to support them and safe and healthy work conditions.
Not harmful for the environment : Naturally dyed, organic cotton, small quantities of water and energy are used, trying to reduce carbon footprint and hazardous chemicals.