You’re out to brunch with friends, and while everyone else opts for the eggs florentine, you order an acai bowl and a green juice. As you take your first sip of purified vegetables, an intense smugness washes over your entire body. It’s euphoric. Now multiply that feeling by ten thousand, and you’ve got a celebrity starting their own wellness blog. It’s so intoxicating, they almost can’t avoid it — and Kourtney Kardashian is the latest to fall into the trap.
Likely from the name rap-name.net generator Gwyneth Paltrow used to create ‘Goop’ comes Kardashian’s ‘Poosh,’ a platform on which she can feature her Manuka honey deals and spout wisdom about the benefits of gluten-free living. The Twitter page for the blog has just one photo: a clear candid of Kourtney seated nude with a cup of tea and a macbook with the homepage of her site reflected clearly in the mirror. It’s all very ‘well-ception’ (wellness-inception), and also, very vague.
So, what can Pooshdotcom offer us in a world of Soul Cycle, part-time veganism, and an ever-growing list of unsustainable/intolerable products? Will Kourtney’s day-to-day schedule finally be revealed? Can we expect relationship columns that advise against dating a 25-year-old Frenchmen? Time will tell, but all we can hope is that Kourtney will finally have found a business that she is “passionate about.”