On Thursday, Coach released its new Fall campaign featuring a full spectrum cast of celebrity models, actors, and influencers solidifying that it’s not the Coach we once thought it was ten years ago. Under the creative direction of Stuart Vevers, the brand once known for it’s beige “C” logo has completely transformed.
For this new campaign, veteran Coach ambassadors Michael B.Jordan and Kiko Mizuhara, as well as new ones like Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and Liu Wen, all pose in different parts of New York City wearing colorful fall looks. The campaign was shot strategically shot by Juergen Teller because as Vevers said in a press release, “He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast.”
Each subject’s look evokes the spirit of them: always high-spirited Yara Shahidi in a colorful, floral ensemble; dark-humored Jemina Kirke in sunglasses standing with a goat (?); and Lolo Zouaï gives us her best ’60s rock girl with oversized glasses and a fur-lined collar.
Images Courtesy of Coach