In what’s truly the best new thing in fashion, a group of farmers are the stars of a new Supreme editorial released by Farmland Foods. The Missouri-based company— and America’s largest pork producer — called out the streetwear brand last week for allegedly ripping off its pastoral logo.
Farmland Foods tweeted: “Hey #Supreme, that logo looks super familiar. We missed the drop – what do you think about sending a few our way?”
— Farmland Foods (@FarmlandFoods) August 24, 2018
Then, the pork producer took matters into its own hands and dropped a ruggedly authentic lookbook of farmers wearing Supreme gear. The Farmland x Supreme collaboration might be a tongue-in-cheek jab at Supreme, but the photos are beautiful. From a man wearing an old flannel, shorts, and work gloves in front of a “No Trespassing” sign to another farmer posed in front of his tractor, this lookbook has the kind of genuine workwear vibe most labels can only strive for.
It doesn’t appear that Supreme has acknowledged Farmland Foods’ tweet, but tbh, a merch collaboration would be the best way to say sorry. And the pork producer already knows all the right phrases. “The Fall/Winter collection: for looks as crispy as our bacon,” one caption reads.
Farmland Foods…the newest hypebeast.