Chromat, everyone’s favorite inclusive clothing line, is about to be available in a more mainstream way. The brand, with its neon, architectural silhouettes (and the occasional bag of Hot Cheetos), has made inclusivity an inextricable part of who they are as a company. Now, their brand of space-age-cool clothes for everyone is making its way into more accessible retailers, and their swimwear line is now officially available for purchase at Nordstrom.
Chromat’s founder is designer—and, fittingly, former architect—Becca McCharen-Tran, who has made it a point to feature models of all sizes, ages and genders on the runway. Currently, their line of swimwear has been available for purchase on Chromat’s webstore and at Barney’s. But, as McCharen-Tran explained to Glamour, there’s a reason why they want to expand from Barney’s.
It’s finally here! #Chromat is now available at @Nordstrom!!! ??? @Fashionista_com: “It’s a game-changing move for a major retailer to support a brand’s goal towards #empowering #swimwear for all bodies.“ – @GlamourMag: “To have a major stockist invest in its larger offerings represents something much more monumental. “‘Nordstrom is at the forefront of #sizeinclusivity in retail, so I do see that, finally, that consumer is getting more options in the high-fashion space’ notes @beccamccharentran.“ [email protected]: “If the line does well, and the suits sell, then that sends a signal, not only to Nordstrom that apparel like this has demand, but to the industry at large.” See what everyone’s saying in our press roundup at Chromat.co And of course- SHOP now sizes XS-3XL at Nordstrom.com!!! ?????
“We’ve been in Barneys for a long time, and they’ve really supported us over the years, but their size ends at large,” said designer Becca McCharen-Tran to Glamour. “Nordstrom is for sure at the forefront of size inclusivity in retail, so I do see that, finally, that consumer is getting more options in the high-fashion space.”
It was back in February that the designer announced Nordstrom’s order of “future-forward body wear” in sizes up to 3X. McCharen-Tran announced that Chromat had partnered with a company that produced curve sizing for other top swimwear brands — and body-positive mannequins were even used.
The importance of the brand’s decision to come to Nordstrom lies in making diversity and inclusivity available in a way that’s non-tokenizing. A wholesale account order from a brand like Chromat helps larger sizes become available to shoppers permanently—which means a lot more than just seeing it on the runway.
“I think it’s the stigma around plus size that needs to be abolished, not the definition itself,”McCharen-Tran said. “I think people will always need to know what size range is available no matter what you call it. Hopefully, the stigma around larger bodies in the fashion industry at large is changing. That’s what really needs to be exploded and expanded upon.”