It’s the end of an era; a sign of the times. The Creatures of Comfort team announced on Instagram that after December 17th, they will end a 14-year-long run, shuttering e-commerce and in-store operations. An outpouring of love from CoC fans followed the social media announcement. “You will be so missed,” was the common thread and a clear indicator of the special community the brand cultivated through the years. To (hopefully) make the transition a little easier, everything in stores and online will be on sale for 50% off from now until the 17th.
Part private fashion label and part retail incubator, CoC has always been at the forefront of championing independent designers and thinking. It may seem like the brand is joining the fashion graveyard, but people are already wondering what creative director Jade Lai will do next. Before Lai’s next chapter begins, we are taking a moment to remember all of the reasons that made us CoC fans in the first place.
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Fall 2013
Quirkiness is next to godliness in the house of CoC, and that rule does not exclude tailoring or beauty.
Spring 2014
Your dad might have been the first to wear socks with sandals, but Jade Lai made it cool.
Spring 2014
Ditto to clogs.
Spring 2014
Tie-dye and straw hats? Count us in.
Spring 2014
Three words: Gold. Leaf. Nails.
Spring 2015
This is arguably the best cowboy (girl?) hat that has ever been created.
Spring 2016
Jade Lai is a true angel.
Fall 2016
And her shoe game is prophetic. Case in point: these suede pumps still look relevant almost three years later. Maybe footwear is her next calling?
Fall 2016
Spring 2017
Solange is a fan. I could rest my case, but bear with me.
Fall 2017
Will there ever be another maker of bags this good? Prob not.
Fall 2018
At least we will always have the memories.