One of the first makeup products any woman learns how to put on is eyeshadow. We’ve all dug through our mother’s makeup purses in our younger years and slathered shimmering shadows relentlessly on our lids. And since our first encounters with eyeshadow, most of us keep stockpiles of palettes and tins in our beauty drawers, yet have settled on a small rotation of just two or three staple eyeshadow looks. If the eyes are truly the windows to our souls, shouldn’t we give them a pop of individuality with some eyeshadow?
Eyeshadow is a namesake beauty item that’s been around longer than the beauty industry itself. The earliest reminisce of eyeshadow is dated back to ancient Egyptian years, when powerful women such as Cleopatra herself would give her eyes a smoldering smokey eye with lampblack; an eye paint that was created by burning a candle and collecting the black soot from the flame. This trend in eyeshadow looks lasted for centuries, and is still thriving in its own modern form. But, by the early 1900s women started to drift away the classic black shadows and started color-coordinating with their outfits. Another trend that caught on during this time were the gold and silver shadows, which were exclusively for the evenings.
Heavy-eyed eyeshadow looks became a major trend of the early 20th century, thanks to a performance of the London Ballet Russes. Beauty mavens such as Elizabeth Arden and Helena Rubinstein jumped on the trend immediately, and started to introduce these bold shadows to their richer clients.
But as the years went by, so did the heavy makeup. While many of us today still opt for eye looks that are beaten to the gods, the minimal “no makeup” eyeshadow looks are thriving. Simple nudes and earth tones are appearing more and more on our Instagram feeds daily, and celebrities are now opting for this natural, subtle look.
Just like this minimum-effort trend, summer is all about simplicity. A natural aesthetic is the perfect tie to any summertime look, so our motto for this season is carefree, minimal, and easy when it comes to eyeshadow looks.
Forget about intense, intricate smokey eyes—this season, our eyeshadow looks are all about subtle shimmers and ethereal mattes. It’s all about being short, sweet, and to the point with our looks this summer, because who wants to deal with constantly reapplying and grabbing setting spray in the heat? Minimalism is key during the summer, so don’t go overboard on your nautical eyeshadow looks.
Keep your eyeshadow looks calm and low-key all summer long. Less really is more, so take a pause from your cut-creases and keep your intensity to a minimum. These simple and easy eyeshadow looks are the perfect fit for your summer looks, and won’t become a sight for sore eyes.
Need some style-inspiration? We cherry-picked the hottest eyeshadow trends of the season that we guarantee won’t take longer than a few minutes to create, and a few palettes to try them out with. So go ahead, prepare to go bare with these simplistic eyeshadow looks.
Sink into summertime vibes with these simple, minimal eyeshadow looks.
Lancome Color Design 5 Pan Eyeshadow Palette
Send NUDES! Next time your boyfriend or lover (we’re not here to judge) sends that everso daunting midnight text hit em’ with this beauty the LANCÔME Color Design 5 Pan Eyeshadow Palette. From cool tones to a bit of shimmer this multifaceted palette can be your go-to during crunch time. Let’s face it we’re not all world class beauty gurus like Jamie Genevieve or Nikkie Tutorials but from time to time we want to nail it with a minimal eye look that gives an impactful finish, but really we’re just a novice at heart. This palette creates a classic feel that is familiar and reminiscent of the first eyeshadow palette you received during those playful teen days. Create bright colors without the intimidating 10-step process delivering luminous eyes, a lustrous finish, and 8-hour wear that doesn’t fade. Perfect for day to night.
Edward Bess Expert Edit Eyeshadow
Looking for a bit of a smolder try the Edward Bess Expert Edit Eyeshadow in Cocoa Sublime. The trio eyeshadow palette is a great go-to from a business meeting to a bit of fun on the town. The matte finish will offer an extremely sleek finish accompanied by a nude lip and slicked back hair, making this palette an essential for day-to-night occasions. Although darker tones give off a harsh and amplified look, these tones have a softness about them that leave mystery and wonder creating an effortless and cohesive outcome.
NYX Professional Makeup Ultimate Shadow Palettes – Warm Neutrals
Summer days and summer nights speak to the aesthetically pleasing NYX Professional Makeup Ultimate Warm Neutrals eyeshadow Palette. It’s all about mahogany and coral tones with gold accents that mimic that radiant, youthful summer glow, so really this set is what you need for keeping things minimal. Think of chillin’ in the west indies, crochet bandeau tops, wrap skirts and goddess frocks as you sway to melodic sounds of Waiting in Vain by Bob Marley.
Too Faced Sweet Peach Eyeshadow Palette
Have some style cravings you need to itch? Then try out some sweet pink and nude-colored eyeshadow looks with the Sweet Peach palette by Too Faced. This eyeshadow palette has 18 different peach-inspired shades to choose from, so you can make your eyes the most delectable eye candy of the season. From shimmering foils to simple matte hues, this palette has every shade you need to make your style as sweet as candy. Swipe on the baby-pink Georgia shade during the day for just a flattering touch of color, or give your eyes some sexy smolder with Talk Derby To Me.
Surratt Beauty Artistique Eyeshadow
If you’re going downtown the night and want to keep your look shining brighter than a diamond, then simply swipe some silver shadow on your lids. A silver foil finish will effortlessly give your lids a gleaming affect, and will add intrigue and attitude to your overall look. This silver shadow from Artistique will give your eyes the does of cosmic silver it deserves without the need of extravagant application or after-care. It’s subtle shimmer is even fitting for wearing during the daytime for a luminescent glow. Pair this eyeshadow with a nude lip and minimal liner for an accentuated look.
Natasha Denona Eyeshadow Palette 5
The mermaid look has been one of the hottest trends in modern beauty, and is so fitting for the summertime. Pretty pastels seamlessly blended together creates a psychedelic effect without becoming overbearing on your face. It’s the best trend to add some innocent fun to your summer nights, so create your perfect mermaid eye with the Natasha Denona Eyeshadow Palette 5 in Color 1. This palette features 5 shimmering pastel colors that Ariel herself would wear swimmingly. Its maritime-friendly shades make this palette the best match for any poolside outing or boat ride around the Caribbean (or just South Ferry).
Giorgio Armani Beauty Eye Tint Liquid Eyeshadow
Want to give your eyes the editorial look, without the hours of effort? Then meet your secret weapon: the Giorgio Armani Beauty Eye Tint. This liquid eyeshadow gives your lids the perfect glistening effect with just a few swipes, and stays on all day long without creasing, smudging, or fading. This shadow is infused with a vibrancy booster, which will take any metallic eye to a whole new level. Wear a shade on its own to create a subtle metallic look, or blend two (or even three) together to create a captivating swirl of metallic sheen. Whatever you choose, we promise you won’t be disappointed.
Buxom Eyeshadow Bar Single Eyeshadow
Create an easy, simple eyeshadow look that mimics the glistening ocean with this eyeshadow pigment from Buxom. This iridescent peacock shade will give your eyes the subtle pop you’ve been searching for in just a few swipes. It’s deep blue color will accentuate your irises to a whole new level, and is fitting for any summer outing. From daytime barbecues to evening rooftop parties, this oceanic blue tone will make your lids the star of the show. For a daytime look, wear this shadow with your favorite blue jeans and a white tee, or shake up your nighttime persona by swiping this on with a shimmering gloss on the lips.
Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow
One of the best ways to give your eyes a subtle shimmer is by using a cream shadow. Cream eyeshadows give your lids a maximum impact with minimal effort, which is why we’re picking up our tins of the Charlotte Tilbury Eyes To Mesmerise Cream eyeshadow. This shadow is a staple for both makeup junkies and beauty novices around the globe for its universal glow that gives any skin tone a boost of radiance. The shade Marie Antoinette perfectly mimics the spellbinding glitter of beach sand, making it the essential shadow to wear to your Hamptons day trips. It’s a minimal shade with a major statement, and will effortlessly tie your minimalist makeup looks together.
Tom Ford Eye Color Quad Eyeshadow Palette
To add a sunset glow onto your eyelids, swipe on the warm-toned shades in the Tom Ford Eye Color Quad Eyeshadow Palette in Golden Mink. This eyeshadow palette will compliment your sun-kissed skin, and brings out your inner luminosity for an incandescent glow that could never be stopped. Even the sun itself will beam on you with envy when you swipe on the satin shades of this opulent palette.