In what might be the best name for a lipstick ever, cosmetics brand Lipslut released a lipstick named F*ck Trump. 100 percent of the sales from the new lipstick will go towards helping reunite migrant families separated at the border. The lipstick is a matte millennial pink with Andy Warhol-style packaging featuring a lipstick-wearing Donald Trump.
The cruelty-free, vegan brand is also raising money for anti-sexual assault organizations with a similarly named F*ck Hollywood, a shade that comes in a bold, flaming red.
“We want Lipslut to be a movement that you are genuinely proud to stand behind,” the brand writes in its statement. “With your help, we believe Lipslut will become a household name for progressives and conservatives alike, albeit for different reasons. From there, we’ll use our platform to shake things up for the better.”
For just $19.95, your F*ck Trump lipstick purchase will go towards groups such as Las Americas Immigrant Advocacy Center, RAICES, Al Otro Lado, KIND, and more. The lipstick was originally created after the 2016 election and, since that year, Allure reports, 50 percent of all earnings have been donated to a civil rights organization fighting the policies of the Trump administration. After the Charlottesville, Virginia, massacre, the brand donated 100 percent of its proceeds to charities supporting the victims’ families.
“Lipslut is fashion, subversion, and a middle finger to the current sociopolitical landscape,” the brand writes on its website. “By working hard toward solving the issues you care about, Lipslut is ready to help you make a statement.”