In February, Glossier and Into The Gloss maven Emily Weiss announced on Instagram that her company had just completed a Series C fundraiser of $52 million dollars. The news spelled big things to come for the young, three year-old beauty brand that has become a staple in millions of millennials’ beauty regimes based on it’s minimal packaging and brilliant marketing. Today, the brand launches its first-ever mascara, dubbed “Lash Slick.”
From god’s lips to Emily’s ears, the mascara is an answer to the prayers of many a loyal Glossier Girl, who have likely been using the brand’s popular “Boy Brow” product to lengthen their lashes to daddy long leg proportions.
“Extensions without the extensions,” the website’s promotional copy reads. The special eyelash extending formula comes after 248 various trials over the past 18 months and promises to “sculpts as it lengthens, enhancing the look of your natural lashes instead of clumping them together or spackling them in product.”
The brush’s microscopic fibers are said to be the secret behind the no-clump hero product, which comes in a perfectly pink tube. It’s also water-resistant and is formulated with conditioning polymers, which means the mascara should stand up against the impending summer heat all while softening those precious eyelid hairs.
Fans on social media are already sounding off about their excitement over the long-awaited product. For those who religiously order Glossier products, the mascara, priced at a friendly $16, is an easy add-on purchase, as some Glossier fans have noted on Twitter.
— Doll & Dye – Tori (@DollAndDye) May 9, 2018
And, as we all know, it isn’t just the Glossier Girls who are getting excited about the product. The Glossier Boys are getting in on the action as well.
— joe gooding (@joedujour) May 9, 2018
For those wishing to try this miracle mascara for themselves, Lash Slick is available today over at Glossier.