It’s hard to imagine anything topping Beyoncé’s Balmain costumes and the Destiny’s Child reunion, but one thing that came very close was Jeremy Scott’s Coachella announcement that Moschino will collaborate with H&M for a collection.
There aren’t many details available yet, but here’s what we do know: It will be available online and in-store on Nov. 8, and it’s officially called Moschino [tv] H&M. Scott, along with Gigi Hadid and Cardi B wore first looks from the line that will offer both men’s and women’s clothing.
“I am so excited about Moschino [tv] H&M,” the designer said in a statement. “My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
With a name like Moschino [tv] H&M — and knowing Scott’s penchant for elaborate pop culture references from Barbie to Fruit Loops — the collaboration is bound to be a confluence of digital, music, and television references. And what better place to have made that announcement than a Coachella venue dubbed the “Corona Yacht Club”. The designer received an “Instagram Live call” from Hadid that was projected on screens at the party and on H&M’s Instagram feed.
“This collaboration makes me feel like I’m able to give something again,” Scott told Vogue. Lots of young people love my clothes […] and we make phone cases and little things like that, but in order to have a lewk, I love that this is now something that will be affordable.”
Prices for the collection will range from $25 to $300. And from the looks seen on Scott and Hadid, the line will be Moschino’s signature of cheap and chic. Scott wore a black track jacket with gold chains printed on the front, and Hadid wore thigh-high quilted boots and a jacket printed with CDs.
“Moschino [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour,” said Ann-Sofie Johansson, creative advisor at H&M. “Jeremy Scott is amazing — he knows how to have fun with fashion, and to connect with his fans around the world.”