Kim Kardashian posted an Instagram yesterday to promote her KKW Contour Singles, but that’s not exactly what we were paying attention to. Accompanying the caption was a photo of the star wearing a neon-green outfit with a vintage Gucci thong rising above the waistband.
The caption for the photo said, “@kkwbeauty Contour Singles Available NOW kkwbeauty.com.” The thong is a 21-year-old piece that comes from former Gucci creative director Tom Ford’s 1997 collection. Ford sent models down the runway wearing just the black logo-ed thongs, and it’s still one of his most iconic pieces.
Kardashian also recently wore a neon pink thong bikini while vacationing on the beach in Miami. Could her exposed Gucci thong signal a return of the early-2000s trend? Here’s hoping! In the meantime, if you want your own Tom Ford-era Gucci thong, you can find one on eBay for a cool $1,800.