There Was a Shaman at Louis Vuitton’s Cruise Show

“We all dream of making timeless clothes, of having timeless style, but in fashion you also want to be in the moment. You have to react to now,” Nicholas Ghesquière, Louis Vuitton’s creative director, told the Guardian at his Cruise 2019 show last week in the south of France. Well, shamans are about to have a major “moment” at fashion shows, if Louis Vuitton’s most recent runway collection is any indication.

Shamans are right on track with all of the other “woo-woo” new age spirituality, health, and wellness trends that are so attractive to young people right now. Especially those like aryurvedic medicine, Reiki, crystals, and Tarot cards.

“Shamans are healers, traditionally found in northern Asia and North America. They are believed to have access to, and influence in the ‘spirit world’ and some can control the weather, it is believed,” writes the Daily Mail‘s Zoie O’Brien.

LVMH had allegedly worked with the shaman at their previous shows, but gave him the axe after execs thought that his services weren’t exactly legitimate. Luckily for the mystical shaman, a major downpour soaked show goers like Paris Jackson and Stranger Things actor Charlie Heaton at Dior’s Cruise show in Chantilly last week.

After that, the superstitious team at LVMH wasn’t leaving anything up to chance. The French luxury conglomerate reportedly re-hired the shaman for Vuitton’s Cruise show to prevent any drizzly weather conditions from raining on their parade.

“Vuitton hired a shaman to stave off the rain and apparently all his work succeeded (kissing trees, or so I heard), because it didn’t rain until after the show finished!,” fashion stylist Kate Young wrote in her Louis Vuitton show diary for Vogue.

Guests like Sienna Miller, Emma Stone, Jennifer Connelly, and Léa Seydoux all managed to stay happily dry in their front row perches.

Talk about the magic touch.

Shop some of our favorite Louis Vuitton bags below.


White Monogram Multicolore Canvas Shirley



Black Epi Leather Cluny



Pink Mahina Leather Galatea PM


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