Love Magazine Threw a Giant Fashion Party to Celebrate Its 10th Anniversary

Love Magazine celebrated ten years of blending fashion and pop culture is an always fun, always decadent style. The publication took over the very trendy nightlife destination Loulou’s for a very Bollywood-themed affair.

Titled “Happily Devi After,” WWD reports that the night was dreamed up by London production company Immersive Cult, who also designed the Tokyo Dreams party Love Magazine threw with Miu Miu in 2015. Loulou’s was transformed into a Bollywood film set with live performances with actors and dancers. The event was sponsored by Chanel, and the celebs showed up for the occasion.

Adwoa Aboah, Jourdan Dunn, Helena Christensen, Rose McGowan, Brooklyn Beckham, and Lily Allen were just some of the big names who celebrated on the neon-lit dance floor. Love Magazine founding editor Katie Grand reminisced about the past decade to WWD and her highlights.

“The biggest highlight of the last 10 years would probably still have to be Issue One,” she said. “The time that Beth Ditto, with electric-orange, carrot hair came down the corridor at the Chateau Marmont and I looked at her and I thought, ‘You are the cover of my first Condé Nast magazine,’ and I knew it was right and I knew it was timely and I knew it was a time for magazines to change.”


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