Madewell just created a new standard for its sizing that will expand the range of sizing for 40% of their products. Following in the footsteps of its sister brand J.Crew, who increased its size range to size 5X in July, Madewell is demonstrating that inclusivity is increasingly being seen in mainstream markets.
Almost half of the brand’s offerings have received a size upgrade and, most importantly, they’re extending the sizes available on existing products — not just a plus-size section that doesn’t have the styles seen on the rest of the site. Starting July 31, the brand is offering denim in sizes 23 to 27 and dresses, tops, knits, and outerwear from sizes XXS to 3X. Madewell says that there are plans to offer even more sizes.
“We’ve been working closely with third party fit experts to create our extended sizes according to industry standards in the perfect fit across all styles,” the Madewell press release reads. “This is part of our larger initiative to reinvent the standard of fit to reflect the real, diverse spectrum of the American Customer.”
Madewell will also offer the new denim sizes to try on in-store; you’ll still have to buy the items online, but you’ll get free shipping when you order. The new extended sizes are available in Curvy High-Rise Skinny Jean, Slim Straight Jean, The Perfect summer Jean, and High Rise Slim Boyjean. Other Madewell staples available in the new sizing include their Surplus jacket and chambray tops.
See the new collection here.