London streetwear label Palace and Polo Ralph Lauren are collaborating on a new collection — and so far most of the details are top-secret.
Palace is inspired by its co-founders Lev Tanju and Gareth Skewis’ love of Ralph Lauren. “It’s the only brand that you can wear to a board meeting, a funeral and go to the football in – all in the same day,” Tanju told Business of Fashion.
The collection will include outerwear, tops, trousers, and accessories, and will also feature a reimagined version of the iconic Polo shirt with Palace’s logo incorporated. The collab was quietly announced last week with three billboards in Tokyo’s Shibuya district with Ralph Lauren’s horse-riding jockey alongside Palace’s italic logo.
Yesterday, @poloralphlauren shared its first teaser of the collaboration on Instagram. This isn’t the first time Palace has worked with traditional big-name brands. Previous partnerships include Reebok and adidas. With the continuous rise of streetwear, Palace x Ralph Lauren is the ideal partnership for the classic American label to reenter the millennial market. They also recently relaunched their 1992 Stadium line to celebrate 25 years since its first release.
In the Instagram post, Polo Ralph Lauren said, “Palace Ralph Lauren is a timeless collection that represents a love letter from a young London skateboard company to their favourite brand in the universe.”
Skewis talked to BoF about the partnership: “Collaborations – it’s what people do now, it’s like seasons,” he said. “For me and Lev, this is a massive moment for us and a real pinnacle.”
Photo from: Getty Images