Reformation Just Launched Lingerie, Get Ready to go Broke

Reformation is one of those brands where everything is seemingly on-trend, but also staple-worthy. Even an obscure-looking denim jumpsuit from Ref looks like it could be worn rain or shine, in sun or snow. The brand’s bid to take over women’s closets across the world isn’t over, either. Far from it, actually. Well, amid all of the celebrity lingerie launches, Ref launched lingerie yesterday, and it’s good.

See for yourself:

The “Costa” bra, $45

Reformation Just Launched Lingerie, Get Ready to go Broke

It’s simple, but certainly not (too) sweet—it’s spicy! It also comes in black, seafoam, and “serenade”.

The “Nikki” bra, $42

Reformation Just Launched Lingerie, Get Ready to go Broke 1

This “fire emoji” worthy bra makes for a slightly paired back, much sexier version of the “Costa.”

The “Kass” bralette, $35

Reformation Just Launched Lingerie, Get Ready to go Broke 2

Certainly the least revealing of Ref’s new bras, but it’s still simple enough to wear most days. Bonus points for being “sustainably” made in Italy.

“In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,” Reformation said in a release. “While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments.”

Reformation’s intimates campaign features “real” women, who are working or studying in the business, law or STEM fields. Yes, queens.

The full line ranges from $12 to $45, and is available now in-stores and online. Check it out at Reformation. 

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