Pyo has been tapped by Net-a-Porter as part of the luxury retailer’s “Contemporary Collective” initiative. The initiative aims to support emerging contemporary designers who are taking risks and pushing the conversation forward in fashion. Other brands participating in the initiative include Staud, Rixo, Ganni, Yuzefi, By Far, Wandler and Marques Almeida, because of their distinct brand DNA.
Known for her self-described “graphic and playful yet effortlessly elegant” aesthetic, the capsule collection is right in line with Pyo’s usual design approach. Fans of her mainstays, like the Greta dress and architectural trousers, can find these pieces and more in her capsule. This also marks Pyo’s first time as a jewelry designer. For her first foray, she collaborated with fine jewelry designer Anissa Kermiche on a line of gold-plated earrings.
Pyo attended the famous Master’s program at Central Saint Martins and had worked a stint at Roksanda Ilincic before launching her eponymous label in 2014 with husband Jordan Bourke. The label has already attracted the likes of fashionable influencers like stylist Kate Foley, Sunday Times columnist Pandora Sykes, and fashion blogger Chiara Ferragni.
Despite her rising fame, Pyo doesn’t like to tweak the recipe for her success too much.
“Of course I want the brand to have truly global awareness — and things like that — and I also want the brand to have longevity and to be sustainable,” Rejina Pyo told WWD. “I want the brand to stay even when I’m gone. I think it is so important to be sustainable, a slow burner.”
The collection is now available on Net-a-Porter, ranging from $190 to $1,170.