Riccardo Tisci is on the cusp of making his runway debut at Burberry in September, and ahead of that, the label has unveiled a new logo.
Burberry hasn’t changed its logo in nearly 20 years, but to herald in a new era, Tisci hired graphic designer Peter Saville, the fashion world’s go-to and a designer who’s created work for Joy Division and New Order. Saville recently worked with Raf Simons to redesign Calvin Klein’s logo.
So what’s changed? The logo is now in a more modern, bold typeface and did away with its signature equestrian knight and “Burberry Established 1856”. To pay homage to its home city, underneath the refreshed logo is “London England”. Burberry’s 1908 Thomas Burberry Monogram was reimagined in red and honey, laced in a latticed pattern.
Ticsi announced the new logo and monogram on his Instagram, and the updated design will start appearing in ad campaigns from Thursday. The new logo signifies the revamping of the British brand that Tisci was brought in to jumpstart. The former Givenchy star designer became a celebrity-associated name, designing costumes for Madonna and Beyoncé.
In an Instagram caption for the logo, the designer said, “Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.”
Creating a new logo has become the thing to do for designers taking over. Last year, Demna Gvasalia unveiled a new (and similarly minimalist) logo for Balenciaga.