British icons from all creative corners of the United Kingdom have been invited to represent Burberry this upcoming winter. The star-studded cast seems like a logical choice for Tisci’s vision which has proven to be commercially successful in his previous years at Givenchy.
The campaign is fronted by “Queen” Naomi Campbell and her mother Valerie Morris Campbell who, according to her is the “only woman who’s more beautiful than her”.
Along with the Campbells, there are also a few other well-known faces from the big and small screens including Dame Kristine Scott Thomas and “The Crown”’s Matt “Doctor Who” Smith.
The music industry is covered by musician and activist M.I.A. who rocks a Burberry check scarf tied in a turban and a pair of gold hoops and diamonds.
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Dubbed “Close Your Eyes and Think of Christmas”, the campaign is shot by Londoner Juno Calypso who’s known for her feminist works exploring self-sufficiency and solitude (inspired by Cindy Sherman’s works).
Burberry’s holiday ad campaigns have always been a spectacular budgetary celebration of the brand’s heritage. However, Tisci’s minimal approach has been stripping off the memories from Christopher Bailey’s 17-year helm since his appointment and he seems to be aiming at a clear and contemporary vision for the brand’s future.
The campaign will go live on Tuesday 13 November.