In the four months since Rihanna was rumored to be the first woman to create a fashion brand at LVMH—and 10 days since the news was confirmed— the world has been anxiously awaiting a first look at her designs. Now, we finally have one.
For the cover of T: The New York Times Style Magazine, Rihanna can be seen in various suiting, corset dresses and some truly memorable eyewear. In conversation with playwright Jeremy O. Harris, she discusses her contribution to luxury fashion and why Rihanna for LMVH will be different—from the monthly release of pieces, which will save consumers the six months of waiting for runway items to hit the market, to finally presenting French fashion with size inclusivity.
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Exclusive: A first look at #Rihanna's new fashion line @Fenty, created in partnership with #LVMH. For her next act, the pop star will become the first black woman in charge of a major luxury fashion house in Paris. Here, @badgalriri opens up about what this means to her: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black. So, sorry for those who don’t like it — that’s the first thing you see before you even hear my voice. There are also other factors: I’m young. I’m new to the family. I’m a woman. Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do. I don’t know if it makes people uncomfortable or not, but that’s not even my business, you know? I do know that the reason I’m here is not because I’m black. It’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for Rihanna's full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).
“You wear what looks good on you and that’s it,” she says. “I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right? And my size is not the biggest size. It’s actually closer to the smallest size we have: We go up to a [French size] 46. We’re saying we can meet you at any one drop that we put out.”
This is the first time a new label has been created for LMVH since Christian Lacroix in 1987, and, evidently, the multi-hyphenate understands this is both an immense honor and undertaking. “…I got this pressure to not let [LMVH CEO] Arnault down,” she told Harris. “I felt like this is a moment in history that I have to live up to. This is my one shot and I only get one time to do it and it can’t be wrong. But I did get fear one time in my life, I can’t remember exactly about what: I remember my mom saying, like, ‘I see something in your eyes I’ve never seen before.’ And I was like, ‘What?’ And she was like, ‘Fear.’ And I started crying. So any time I get that anxiety feeling, I literally try to shove it right back down to nothing.”
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader. She naturally finds her full place within LVMH,” Chief Executive Bernard Arnault said in a statement.