Supreme is highly skilled at taking something kind of dorky and turning it into a must-have item — take the Supreme harmonica of spring/summer ‘12 or the Supreme x Brooks Brothers collection of May 2014. Now, they’ve taken a flame design, most commonly used as a sick car decal, and Supreme-ified it in the label’s most recent collaboration with Nike.
The streetwear giant collaborated with Nike on their Zoom Streak Spectrum sneaker, a running shoe emblazoned with flames. The shoe will drop this Thursday, with a white and a black colorway being released at Supreme’s New York, Los Angeles, Paris and London locations, as well as online.
This will be a rebirth of a shoe originally debuted in 2003. Footwear design veteran Steven Smith told Complex that he started working on a series of running shoes for the Hakone Ekiden, a week-long relay race that’s Japan’s biggest sporting event. The shoes he created for the race were made for Japan’s performance runners. The shoe’s Supreme reinvention was a surprise to Smith. “That really blew me away [laughs],” he said. “I was like, ‘What? This sneaker is being done again by Supreme?’”
The brand upgraded the design with a Phylon midsole and a mesh upper complimented by puffed-up logos. And if you’re skeptical of this streetwear-meets-Guy Fieri vibe, just remember that the shoe was designed by the brand that won CFDA’s Best Menswear Designer of the Year.