Susan Alexandra, purveyor of Instagram-famous brightly beaded bags and jewelry, has just dropped a collaboration with Champion available exclusively at Urban Outfitters, and, in internet parlance, we want all of it. The brand’s designer, Susan Korn, shared the announcement on Instagram this morning, saying that the collection was a year in the making.
“Featuring my hand painted textiles…this collection was a labor of love, imagination, trust and abundance,” she wrote.
The 20-piece collection features Susan Alexandra’s signature fruit prints decorating bike shorts and tube tops; the Champion logo has been redesigned with strawberry accents. Slides, sweatshirts, and bucket hats with candy-colored stripes and flowers round out the collection. Prices range from $35 to $99.
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So excited to announce that, after a year in the making, my collaboration with @champion and @urbanoutfitters is LIVE! Featuring my hand painted textiles (this set is my favorite!), this collection was a labor of love, imagination, trust and abundance. A total dream come true! Find it online and in urban outfitters stores now! 🌸🍓💖😭💖😻🍓
“It’s been my ultimate goal to make clothes,” Korn told WWD. “This is such a great way to break into it, having a whole team of people who are able to execute your vision. They knew the best ways of construction, it is an amazing opportunity to see how it could work—it gave me a taste of the clothes designing process and opened a door for more clothing in the future.”
The lower price points also make Susan Alexandra’s beaded, summer-forever bags “easier to afford for the masses,” she said.
You can shop the collection online and in Urban Outfitters stores.