In what might just be a match made in heaven, Moschino, the brand with an affinity for all things kitch and crazy, is shimmying into bed with god complex-inspired life simulation, The Sims, to celebrate the game’s impending 20-year anniversary (feel old yet?).
To celebrate the collaboration, creative director Jeremy Scott is throwing his annual Coachella party with The Sims, which will be timed with the worldwide launch of the game-inspired ready-to-wear pieces and accessories. Featuring iconic motifs “reimagined as Moschino Couture pieces” from a Plumbob bathing suit, to a Freezer Bunny cell phone cover, and hoodie or Uni-Lama T-shirt, the collection is designed specifically for the digital gen.
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” Jeremy Scott said of the pairing. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”
The eight-piece limited Moschino x The Sims capsule will be available on April 13th, so prepare to get in quick. And in the meantime, let us give thanks to the fashion deities.