Versace’s AW18 campaign might be breaking some records in the advertising world. The Italian house just debuted what could be the longest advertisement image ever, with 54 models cast for the campaign, from new faces to longtime Versace muses.
The models stand side by side in the campaign photographed by Steven Meisel, a panorama that creates the longest-ever advertising image, Versace claims.
“My team doesn’t just extend to my work team,” said Donatella Versace in an official statement. “The Versace Clans are made of all members of the Versace family — from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard — all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say.'”
But the longest-ever advertising image is, somehow, not the biggest part of this campaign. It turns out we’ve been pronouncing Versace wrong this…whole time?! In a short video, the models, along with Donatella, tell us that it’s ver-sah-chey, not ver-sah-chee. Time to reevaluate everything we thought we knew!
The 54 models in the campaign feature many of the best and brightest of the industry, including Gigi Hadid, Bella Hadid, Kaia Gerber, Fei Fei Sun, Adut Akech, Stella Maxwell, Lexi Boling, Julia Nobis, Natalie Westling, Hiandra Martinez, and more. New talent and established faces stand side by side, forming the label’s logo.