Designing Lingerie Is “Very Zen” For Viktor & Rolf

Viktor & Rolf, a french fashion label best-known for couture, is getting into the business of lingerie. Not alone, of course. Viktor & Rolf are partnering with another French brand, Aubade, to bring this boudoir fantasy to life. Drawing on both brand’s usage of bows, the capsule collection features a slightly oversize bow on the backs of pink and black underwear and bra styles.


“In couture, you think in terms of meters. For this, we were forced to think in millimeters,” Viktor Horsting told Women’s Wear Daily of the design process for creating lingerie, which he describes as “very zen”.


Lingerie usually rouses more…active responses, but “comfort and well-being” were the Viktor & Rolf teams’ top priorities when designing this capsule. The collection hits stores next June.

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