Beyoncé and Jay-Z have still got it. The celebrity power couple leaked steamy NSFW photos from their tour book over the weekend, while on the road together for On The Run. Fans at their Glasgow, Scotland show got a sneak peak ahead of the book’s presumed wider release.
Some of the images feature Queen B laid up in bed with Jay. The two are wrapped up in the sheets and could not be less bothered. Another shot features Bey’s famous backside in a teeny, tiny yellow thong, with Jay lighting up next to her in bed. Bey gets even more bootylicious, in another image, where she poses completely nude on the beach.
While neither Beyoncé nor Jay-Z typically offer details about their private lives, these photos show a glimpse of Mr. and Mrs. Carter’s most intimate moments. Accordingly, their respective fans lost it on the Internet when the photos dropped.
This isn’t the first time Bey and Jay have used their personal affairs as fodder for their music. The two have famously feuded in the past.
Remember Lemonade? The entire album was a feminist anthem about the inequality between men and women in relationships, which people thought was aimed at Jay-Z.
Of course, the New York Daily News and the Observer both debunked this ‘marital strife’ back in 2017, labeling the album a master PR stunt. But that hasn’t stopped people from devouring the orchestrated details of Mr. and Mrs. Carter’s relationship.
The two have actually inspired other artists to adopt this formula. Cardi B and Nicki Minaj’s recent feud has drummed up a lot of interest for both artists, who have been dropping new singles every other week.
Years before Cardi and Nicki’s careers took off, Mariah Carey and Eminem were doing the same thing. Mariah Carey duped people into believing that she hated the Detroit rapper with her track “Obsessed”. Thanks to a heavy dose of controversy, the song became the only successful track on her album Memoirs of an Imperfect Angel.
People love a show, so why not give it to them?