Burberry Went to Ghana With Model Adwoa Aboah

Model and activist Adwoa Aboah is shooting a three-part series with Burberry and photographer Juergen Teller, and in the third part of the series, she went home to Ghana. Launched today as part of the partnership, Aboah brought the signature tartan to her family home in Accra, Ghana.

In an Instagram post about the trip, she wrote about her Ghanian heritage by way of her father, who was born in the country.

Never have I been more proud of something. The last part of my series with @burberry Art Directed by myself, shot by #juergenteller Styled by @poppykain. Make-Up by @celiaburtonmakeup Outfits by my Auntie Tina. Featuring my cousin @kensemah My Grandma, Auntie Mary, Auntie Tina and my skrillion @sonny_hall .Thank you to everyone who made this possible, for listening to Juergen and I when we came up with this mad idea. This is what it’s all about, do something different, think outside the box and create something iconic. #juergenxadwoa – Going home, back to the motherland. A place where I felt like an outsider but always wanted to belong. Growing up differently, never knowing the mother tongue. Patronized by the world, one sided images of famine and underdevelopment. Culturally appropriated, continuously stolen with no respect or return. The world knowing nothing about the magic that Ghana is, the beauty and chaos. Where my father was born, the other half of my British blood, Accra. Home away from home with the church and the swing and grandma and grandad, aunties, Kente cloth, fufu and buckets for washing. Memories, so many memories of 6 hour journeys to visit my other half. The last chapter and I want the world to know that there are two families, both that mean the world to me, two sides to my story. I want the world to see the beauty and Ghana to have that moment in the light, one that it has always deserved. I have been claimed by Ghana, told to go and show the world, make them proud. I belong. So that’s what this is, a message of love and pride to my family and the people of Ghana.

A post shared by Adwoa Aboah (@adwoaaboah) on

“Going home, back to the motherland. A place where I felt like an outsider but always wanted to belong. Growing up differently, never knowing the mother tongue.” She goes on to talk about how most people have only seen one side of Ghana, and how she now wants to put a spotlight on the beautiful country. She goes on, “I want the world to know that there are two families, both that mean the world to me, two sides to my story. I want the world to see the beauty and Ghana to have that moment in the light, one that it has always deserved. I have been claimed by Ghana, told to go and show the world, make them proud. I belong. So that’s what this is, a message of love and pride to my family and the people of Ghana.”

For Aboah, this might be the personal part of the series shot with Burberry, a project that also took her to her home city of London and her current residence in New York City. The Instagram post shows the model and four women, her grandmother and aunts, wearing traditional Ghanian dresses created by her aunt — but made of vintage Burberry fabrics.

Adwoa Aboah’s project with Burberry and Teller demonstrates a truly beautiful way that cultures that come together through fashion.  


BURBERRY

Painted Check Cotton Tie-waist Shirt Dress, Size: 04

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BURBERRY

The Burberry Bandana in Vintage Check Cashmere

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BURBERRY

Scribble Check Merino Wool Sweater, Brown

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