Since its announcement two weeks ago, Poosh has remained shrouded in mystery. But the veil is lifting.
The Internet collectively deduced that Kourtney Kardashian was trying her hand at a lifestyle website, a’ la Gwenyth Paltrow’s Goop, but all we’ve received in confirmation from the famous honey purveyor is various nude photos in her bathroom (one with a laptop open with the Poosh homepage reflected in a mirror). Now, we’ve been giving another tantalizing morsel to sustain us until its formal launch: pancakes.
— Poosh (@pooshdotcom) March 18, 2019
In the cryptic post, the Poosh team advised their followers to “Unlock [their] best life,” with an accompanying picture of some very dry looking pancakes on monogrammed Kourtney Kardashian ‘KK’ plates. Naturally, fans had questions.
w…what does this mean?
— Caroline Phinney (@carolinephinney) March 18, 2019
And second thoughts.
I regret turning my notifications on for this
— S. (@9steph_) March 18, 2019
It all comes back to the same question: What is Poosh? And what differentiates it from the sites and apps the Kardashian sisters already have, which also document their lives, beauty tricks, and rigorous exercise regimes?
Time will tell, but in the meantime, cook yourself some syrup-less pancakes to unlock your best life today. Or, you know, sign up here.